| If you've spent any time using AdSense on websites | | | | By knowing which keywords are the highest paying |
| to try to make money then there's no doubt that | | | | you can then tailor the content on your site to |
| you know that with AdSense it's surprisingly easy to | | | | better trigger ads on those higher paying keywords. |
| make money, yet incredibly hard to make a lot of it. | | | | For example, if you knew that the keyword |
| Luckily there are a number of best practices to help | | | | 'mountain bike' earned on average $0.80 per click |
| increase your earnings. Of course positioning of the | | | | while 'full suspension mountain bike' earned $1.20 per |
| ads on a web page is critical to success, as are the | | | | click then it would be wise to create content about |
| colors used in the ads, but these should be a | | | | full suspension mountain bikes. In this content you |
| no-brainer for you by now. Instead, I want to discuss | | | | want to make sure that you use the keyword that |
| how knowing what keywords are high paying can be | | | | you're targeting in the title and a few times in the |
| huge for increasing your earnings with AdSense. | | | | body text as well. Also be sure to take advantage of |
| First of all, it's important to understand what makes a | | | | Google AdSense's section targeting feature to help |
| keyword high paying. Since AdSense is simply a | | | | increase the chances of the higher paying keywords |
| channel for Google's ad serving platform, AdWords, | | | | triggering the AdSense ads. |
| the keyword that end up being the highest paying | | | | As you develop this new content, you also want to |
| are the words that AdWords advertisers have | | | | be mindful of how you're going to get people to |
| chosen to bid the highest for. For those intimately | | | | view this new content. After all, if people don't see |
| familiar with AdWords, there is a concept of Quality | | | | the content then there's certainly no way that |
| Score that also factors into things, but for our | | | | they're going to click on your AdSense ads. For this |
| purposes we can safely ignore that. When | | | | reason it's important to know not only which |
| advertisers are willing to bid a large amount then | | | | keywords are the highest paying but also which |
| AdSense ads that are triggered on your site for | | | | keywords get searched often on search engines. The |
| those keywords will also tend to be the highest | | | | keywords that have more search traffic can |
| paying. Now this isn't an exact science but it certainly | | | | potentially bring in more organic (SEO) traffic to your |
| is a tried and tested best practice for ramping up | | | | site which of course means more money in your |
| your AdSense profits. | | | | pocket. |