| Bicycle shops are sprawled through out cities and | | | | offers a full suspension mountain bike that has specs |
| neighborhoods of America. In fact most of us | | | | that are very similar to the Woodstock 707 full |
| remember being taken to a bike shop when we | | | | suspension bike. The leading company has a sticker |
| were of age to get our first bicycle. | | | | price for their model of $1399 and it is only available |
| But things have changed, thanks to the innovation of | | | | at a bicycle shop. Woodstock Bikes offers the 707 |
| the Internet. These days, anyone can get on the | | | | model and it sells for about $899 directly from their |
| Internet from their home, office and even at the | | | | website. That's a $500 savings! |
| local coffee shop to buy music, clothes and gather | | | | Would the fact that Woodstock Bike's only store |
| information for a school report. | | | | front is their web address be enough to allow |
| The Internet has also influenced the bicycle business. | | | | someone to save $500 per bike? Perhaps this is the |
| More bicycle companies are selling directly to the | | | | key to the formula of selling new bicycles. |
| consumer via the Internet. Take for example | | | | Woodstock Bikes some how figured out they could |
| Woodstock Bikes of Woodstock, Georgia. They don't | | | | offer the same level of bicycle as the big bike |
| have a brick and mortal store front, which enables | | | | companies by offering their product directly to the |
| them to pass on the savings directly to the | | | | consumer via the Internet. |
| customer. With that in mind, Woodstock Bikes are | | | | With that said, it makes me wonder why the big |
| able to offer the same level bikes as big brand | | | | bicycle companies haven't gone the route of selling |
| companies such as Specialized, Cannondale and many | | | | their brands via Internet alone. But then again, I'm |
| more, for a fraction of the price. | | | | sure Woodstock Bikes would want to keep things |
| One of the largest bicycle companies in the US | | | | just the way they are. |