| was founded in May 2009. The concept of the | | | | service to the public, not only by offering them the |
| business was the idea of a guy called Stuart | | | | best sports performance products from the best |
| Middlemiss. With over 20 years experience in the | | | | Sports wear brands worldwide, but to help educate |
| sports retail industry, holding key roles with most of | | | | the consumer on sports supplements and the |
| the well known sports retailers in the UK and latterly | | | | technologies and benefits of those products. |
| with, which was then the biggest sports retailer in | | | | The Sports Brands invest huge sums of money in |
| Europe. The aim of the website is to provide a great | | | | their products to enhance the end consumer |