| One of the critical mistakes of countries the world | | | | acknowledge their dependence on the goodwill of |
| over is the self-centered lack of emphasis on | | | | individuals and firms the world over. The traditional |
| customer satisfaction. Meeting and exceeding the | | | | and impregnable supremacy of the sovereign |
| "client's" expectations is merely an afterthought - | | | | nation-state has gone the way of the dodo - but |
| rather than the axis around which the planning, | | | | decision-makers still have to be appraised of this |
| evaluation, control, and revision of the marketing mix | | | | startling development. Most countries - and nowadays |
| revolve. At best, countries concentrate on concluding | | | | there is a surfeit of sovereigns - are nothing more |
| specific transactions instead of on the development | | | | than bit players in the global marketplace. It takes |
| and cultivation of long-term relationships with their | | | | getting used to. Many politicians mentally equate |
| "clients". | | | | self-marketing with humiliating mendicancy. |
| It is as though countries arrogantly refuse to | | | | |