| to part 2 of my Google Adwords pay-per-click | | | | rocky mountain bike |
| training article. | | | | mastering mountain bike skill |
| As you know by now, pay per click advertising is the | | | | Now we want to find out what the top bid prices |
| only way to bring instant traffic to your website. | | | | are for these keywords. |
| Google is very good at taking you through, step by | | | | That is, how much money is your competition (i.e. |
| step, the set up procedure that you need before | | | | other Google Adwords advertisers) are willing to |
| launching your PPC campaign, but there are certain | | | | spend on this niche to buy traffic. A high number is a |
| steps you need to take to insure a successful | | | | good indicator that your niche is profitable, but on |
| campaign. | | | | the other hand, if you know for sure that a niche is |
| Research | | | | profitable (like home theater systems, which sell for |
| This is one of, if not the most important part of your | | | | quite a lot of money), low bid prices can mean that |
| PPC campaign. You need to know, | | | | this is a market that is ripe for domination. |
| A. How many marketers are promoting the same | | | | One way to check bid prices is to use another |
| product(s) as you. | | | | Yahoo tool - the view bids tool. Go back to and click |
| B. Which keywords generate the most traffic. | | | | on the "View Bids Tool" half way down the page on |
| C. Which keywords do not work and why. | | | | the right hand side. |
| D.What are the top bid prices for the best keywords. | | | | 1.Mountain Bikes, Parts and Much More Shop |
| The first job is to create a keyword list, this next | | | | Performance Bike for mountain bikes, parts and |
| part will explain how to build a free, basic keyword | | | | accessories at low prices. Huge selection of bikes |
| list. Go to Overture's Keyword Selector Tool. then | | | | from Giant and Jamis and full line of components |
| click on, keyword selector tool', which is half way | | | | from Shimano, Crank Brothers and more. |
| down the page on the right side. | | | | (Advertiser's Max Bid: $0.34) |
| In our example today we are going to use | | | | 2.Find about Mountain Bikes at Compare prices, |
| mountain bike' as our main keyword search | | | | brands, and more at (Advertiser's Max Bid: $0.33) |
| phrase. | | | | 3.Mountain Bike Closeout Sale 1 day only, save up to |
| Type mountain bike' in the, Get suggestions | | | | 60% off premium MTB. Save over $2000. |
| for:' box. | | | | (Advertiser's Max Bid: $0.32) |
| My results show up as ~ COUNT(the amount of | | | | Above is a search for "mountain bike" - notice that |
| searches last month) followed by the KEYWORD | | | | the top bid on Yahoo is under $1.00 - that's pretty |
| SEARCH TERM, 1. 51280 ~ mountain bike 2. 3906 ~ | | | | cheap considering that a good mountain bike can cost |
| trek mountain bike 3. 3354 ~ specialized mountain | | | | several hundred dollars. Allowing for the cost of the |
| bike 4. 2928 ~ mountain bike review 5. 2853 ~ | | | | physical product, you can see that this is a very nice, |
| mountain bike part 6. 2393 ~ rocky mountain bike 7. | | | | lucrative, under-priced bidding market. |
| 2254 ~ mastering mountain bike skill. | | | | Repeat this process for all your keywords and check |
| This is only a small portion of the actual list, which | | | | the top bid prices for them. You are doing this to |
| totals 100 search results. | | | | estimate how much you will have to pay, per click, to |
| For this exercise we will chose the top 7 searches, | | | | match / top your competition. In this case, you'll see |
| but remember, you need to create a huge keyword | | | | that most of the keywords have a bid price of under |
| list of between 200 and 300. I will show you how to | | | | $1.00. That's good news, but keep in mind that in |
| do this in the next lesson. | | | | AdWords you'll have a bit more competition, so you |
| Under the "count column", you'll see that there are | | | | can expect the top bid price in AdWords to be at |
| lots of searches for the base term but also that | | | | least twice that much of Yahoo, and maybe more. |
| there are focused searches for smaller topics as well. | | | | After we do our research, we should have a nice list |
| Demand is not too strong, but we know that this is | | | | of targeted, profitable keywords to start our |
| a high value product so we wait till we see bids and | | | | AdWords campaign with. Couple of interesting things |
| competition. | | | | you'll notice here: Despite being a reasonably |
| It says there are 51,280 searches for the term | | | | expensive market (top of the range mountain bikes |
| "mountain bike" last month. You can multiply that | | | | can cost thousands of dollars), there's a low level of |
| number by 3 to come up with roughly how many | | | | competition (bid prices are fairly low). This will allow |
| times that word was searched for at | | | | you to corner the market quite easily, IF you know |
| Next... We'll copy the top 7 keywords in a text file; | | | | how to sell to it. |
| we will need them for the next step. | | | | People are as concerned with specific aspects of |
| Here's the list I've come up with so far: | | | | mountain bikes (off road, stunt bikes) as they are |
| mountain bike | | | | with the "how to" aspect (ride better, faster, |
| trek mountain bike | | | | perform tricks). This can work to our advantage, as |
| specialized mountain bike | | | | you'll see when we get to writing the ad. |
| mountain bike review | | | | Now that we have our keyword list ready, we're |
| mountain bike part | | | | ready to set up our Adwords account. |