| Trek mountain bikes have teamed up with the | | | | the programmes and strategies that are implemented |
| London Cycling Campaign (LCC) to help promote | | | | could be a trigger for serious change in both London |
| cycling in the capital city. The programme is aimed at | | | | and the wider UK. |
| encouraging people to commute on bicycles to ease | | | | Trek mountain bikes will be making a donation to the |
| congestion and to protect the environment. The | | | | London Cycling Campaign every time one of their |
| scheme will be using many thousands of pounds to | | | | bikes is sold in the city of London. Whilst it isn't yet |
| improve facilities for cyclists in the city as well as on | | | | known exactly how much that donation will amount |
| awareness campaigns to promote cycling to the | | | | to, it could well be as much as £20,000. The London |
| city's many residents. Trek mountain bikes and the | | | | Cycling Campaign has already assigned some of the |
| London Cycling Campaign hope that they will be able | | | | money that will be donated. |
| to create strategies to encourage cycling which can | | | | Trek mountain bikes have a long history of |
| later be emulated by other UK cities. | | | | supporting and encouraging cycling and encouraging |
| Part of the reason trek mountain bikes have got so | | | | the people of London to take it up for fitness and |
| involved in the programme is that encouraging people | | | | the environment as well as easing the congestion on |
| to get involved with cycling whether it be for | | | | London's roads is a very positive step that will |
| commuting or for leisure is a major part of the | | | | hopefully be emulated elsewhere in the country. |
| company's ethos. The company therefore hopes that | | | | |