Prepare for a cycling race


The Only Way to Create Instant Website Traffic? Part 2

Welcome to part 2 of my Google Adwords-  specialized  mountain  bike
pay-per-click  training  article.
-  mountain  bike  review
As you know by now, pay per click
advertising is the only way to bring instant-  mountain  bike  part
traffic  to  your  website.
-  rocky  mountain  bike
Google is very good at taking you through,
step by step, the set up procedure that you-  mastering  mountain  bike  skill
need before launching your PPC campaign, but
there are certain steps you need to take toNow we want to find out what the top bid
insure  a  successful  campaign.prices  are  for  these  keywords.
ResearchThat is, how much money is your competition
(i.e. other Google Adwords advertisers) are
This is one of, if not the most importantwilling to spend on this niche to buy
part of your PPC campaign. You need to know,traffic. A high number is a good indicator
that your niche is profitable, but on the
other hand, if you know for sure that a niche
A. How many marketers are promoting the sameis profitable (like home theater systems,
product(s)  as  you.which sell for quite a lot of money), low bid
prices can mean that this is a market that is
B. Which keywords generate the most traffic.ripe  for  domination.
One way to check bid prices is to use
C.  Which  keywords  do  not work and why.another Yahoo tool - the view bids tool. Go
back to and click on the "View Bids Tool"
t are the top bid prices for the besthalf way down the page on the right hand
keywords.side.
The first job is to create a keyword list,ntain Bikes, Parts and Much More Shop
this next part will explain how to build aPerformance Bike for mountain bikes, parts
free, basic keyword list. Go to Overture'sand accessories at low prices. Huge selection
Keyword Selector Tool. then click on,of bikes from Giant and Jamis and full line
'keyword selector tool', which is half wayof components from Shimano, Crank Brothers
down  the  page  on  the  right  side.and  more. (Advertiser's  Max  Bid:  $0.34)
In our example today we are going to used about Mountain Bikes at Compare prices,
'mountain bike' as our main keyword searchbrands, and more at . (Advertiser's Max Bid:
phrase.$0.33)
Type 'mountain bike' in the, 'Getntain Bike Closeout Sale 1 day only, save up
suggestions  for:'  box.to 60% off premium MTB. Save over $2000.
(Advertiser's  Max  Bid:  $0.32)
My results show up as ~ COUNT(the amount of
searches last month) followed by the KEYWORDAbove is a search for "mountain bike" -
SEARCH TERM, 1. 51280 ~ mountain bike 2. 3906notice that the top bid on Yahoo is under
~ trek mountain bike 3. 3354 ~ specialized$1.00 - that's pretty cheap considering that
mountain bike 4. 2928 ~ mountain bike reviewa good mountain bike can cost several hundred
5. 2853 ~ mountain bike part 6. 2393 ~ rockydollars. Allowing for the cost of the
mountain bike 7. 2254 ~ mastering mountainphysical product, you can see that this is a
bike  skill.very nice, lucrative, under-priced bidding
market.
This is only a small portion of the actual
list,  which  totals  100  search  results.Repeat this process for all your keywords
and check the top bid prices for them. You
For this exercise we will chose the top 7are doing this to estimate how much you will
searches, but remember, you need to create ahave to pay, per click, to match / top your
huge keyword list of between 200 and 300. Icompetition. In this case, you'll see that
will show you how to do this in the nextmost of the keywords have a bid price of
lesson.under $1.00. That's good news, but keep in
mind that in AdWords you'll have a bit more
Under the "count column", you'll see thatcompetition, so you can expect the top bid
there are lots of searches for the base termprice in AdWords to be at least twice that
but also that there are focused searches formuch  of  Yahoo,  and  maybe  more.
smaller topics as well. Demand is not too
strong, but we know that this is a high valueAfter we do our research, we should have a
product so we wait till we see bids andnice list of targeted, profitable keywords to
competition.start our AdWords campaign with. Couple of
interesting things you'll notice here:
It says there are 51,280 searches for theDespite being a reasonably expensive market
term "mountain bike" last month. You can(top of the range mountain bikes can cost
multiply that number by 3 to come up withthousands of dollars), there's a low level of
roughly how many times that word was searchedcompetition (bid prices are fairly low). This
for  at  .will allow you to corner the market quite
easily,  IF  you  know  how  to  sell to it.
Next... We'll copy the top 7 keywords in a
text file; we will need them for the nextPeople are as concerned with specific
step.aspects of mountain bikes (off road, stunt
bikes) as they are with the "how to" aspect
Here's  the list I've come up with so far:(ride better, faster, perform tricks). This
can work to our advantage, as you'll see when
-  mountain  bikewe  get  to  writing  the  ad.
-  trek  mountain  bikeNow that we have our keyword list ready,
we're ready to set up our Adwords account.



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