| Welcome to part 2 of my Google Adwords | | | | - specialized mountain bike |
| pay-per-click training article. | | | | |
| | | | - mountain bike review |
| As you know by now, pay per click | | | | |
| advertising is the only way to bring instant | | | | - mountain bike part |
| traffic to your website. | | | | |
| | | | - rocky mountain bike |
| Google is very good at taking you through, | | | | |
| step by step, the set up procedure that you | | | | - mastering mountain bike skill |
| need before launching your PPC campaign, but | | | | |
| there are certain steps you need to take to | | | | Now we want to find out what the top bid |
| insure a successful campaign. | | | | prices are for these keywords. |
| | | | |
| Research | | | | That is, how much money is your competition |
| | | | (i.e. other Google Adwords advertisers) are |
| This is one of, if not the most important | | | | willing to spend on this niche to buy |
| part of your PPC campaign. You need to know, | | | | traffic. A high number is a good indicator |
| | | | that your niche is profitable, but on the |
| | | | other hand, if you know for sure that a niche |
| A. How many marketers are promoting the same | | | | is profitable (like home theater systems, |
| product(s) as you. | | | | which sell for quite a lot of money), low bid |
| | | | prices can mean that this is a market that is |
| B. Which keywords generate the most traffic. | | | | ripe for domination. |
| | | | |
| | | | One way to check bid prices is to use |
| C. Which keywords do not work and why. | | | | another Yahoo tool - the view bids tool. Go |
| | | | back to and click on the "View Bids Tool" |
| t are the top bid prices for the best | | | | half way down the page on the right hand |
| keywords. | | | | side. |
| | | | |
| The first job is to create a keyword list, | | | | ntain Bikes, Parts and Much More Shop |
| this next part will explain how to build a | | | | Performance Bike for mountain bikes, parts |
| free, basic keyword list. Go to Overture's | | | | and accessories at low prices. Huge selection |
| Keyword Selector Tool. then click on, | | | | of bikes from Giant and Jamis and full line |
| 'keyword selector tool', which is half way | | | | of components from Shimano, Crank Brothers |
| down the page on the right side. | | | | and more. (Advertiser's Max Bid: $0.34) |
| | | | |
| In our example today we are going to use | | | | d about Mountain Bikes at Compare prices, |
| 'mountain bike' as our main keyword search | | | | brands, and more at . (Advertiser's Max Bid: |
| phrase. | | | | $0.33) |
| | | | |
| Type 'mountain bike' in the, 'Get | | | | ntain Bike Closeout Sale 1 day only, save up |
| suggestions for:' box. | | | | to 60% off premium MTB. Save over $2000. |
| | | | (Advertiser's Max Bid: $0.32) |
| My results show up as ~ COUNT(the amount of | | | | |
| searches last month) followed by the KEYWORD | | | | Above is a search for "mountain bike" - |
| SEARCH TERM, 1. 51280 ~ mountain bike 2. 3906 | | | | notice that the top bid on Yahoo is under |
| ~ trek mountain bike 3. 3354 ~ specialized | | | | $1.00 - that's pretty cheap considering that |
| mountain bike 4. 2928 ~ mountain bike review | | | | a good mountain bike can cost several hundred |
| 5. 2853 ~ mountain bike part 6. 2393 ~ rocky | | | | dollars. Allowing for the cost of the |
| mountain bike 7. 2254 ~ mastering mountain | | | | physical product, you can see that this is a |
| bike skill. | | | | very nice, lucrative, under-priced bidding |
| | | | market. |
| This is only a small portion of the actual | | | | |
| list, which totals 100 search results. | | | | Repeat this process for all your keywords |
| | | | and check the top bid prices for them. You |
| For this exercise we will chose the top 7 | | | | are doing this to estimate how much you will |
| searches, but remember, you need to create a | | | | have to pay, per click, to match / top your |
| huge keyword list of between 200 and 300. I | | | | competition. In this case, you'll see that |
| will show you how to do this in the next | | | | most of the keywords have a bid price of |
| lesson. | | | | under $1.00. That's good news, but keep in |
| | | | mind that in AdWords you'll have a bit more |
| Under the "count column", you'll see that | | | | competition, so you can expect the top bid |
| there are lots of searches for the base term | | | | price in AdWords to be at least twice that |
| but also that there are focused searches for | | | | much of Yahoo, and maybe more. |
| smaller topics as well. Demand is not too | | | | |
| strong, but we know that this is a high value | | | | After we do our research, we should have a |
| product so we wait till we see bids and | | | | nice list of targeted, profitable keywords to |
| competition. | | | | start our AdWords campaign with. Couple of |
| | | | interesting things you'll notice here: |
| It says there are 51,280 searches for the | | | | Despite being a reasonably expensive market |
| term "mountain bike" last month. You can | | | | (top of the range mountain bikes can cost |
| multiply that number by 3 to come up with | | | | thousands of dollars), there's a low level of |
| roughly how many times that word was searched | | | | competition (bid prices are fairly low). This |
| for at . | | | | will allow you to corner the market quite |
| | | | easily, IF you know how to sell to it. |
| Next... We'll copy the top 7 keywords in a | | | | |
| text file; we will need them for the next | | | | People are as concerned with specific |
| step. | | | | aspects of mountain bikes (off road, stunt |
| | | | bikes) as they are with the "how to" aspect |
| Here's the list I've come up with so far: | | | | (ride better, faster, perform tricks). This |
| | | | can work to our advantage, as you'll see when |
| - mountain bike | | | | we get to writing the ad. |
| | | | |
| - trek mountain bike | | | | Now that we have our keyword list ready, |
| | | | we're ready to set up our Adwords account. |