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Article #5: The Only Way to Create Instant Website Traffic? Part 2

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Welcome to part 2 of my Google Adwords Now we want to find out what the top bid
pay-per-click training article. prices are for these keywords.
As you know by now, pay per click That is, how much money is your
advertising is the only way to bring competition (i.e. other Google Adwords
instant traffic to your website. advertisers) are willing to spend on this
Google is very good at taking you niche to buy traffic. A high number is a
through, step by step, the set up good indicator that your niche is
procedure that you need before launching profitable, but on the other hand, if you
your PPC campaign, but there are certain know for sure that a niche is profitable
steps you need to take to insure a (like home theater systems, which sell
successful campaign. for quite a lot of money), low bid prices
Research can mean that this is a market that is
This is one of, if not the most ripe for domination.
important part of your PPC campaign. You One way to check bid prices is to use
need to know, another Yahoo tool - the view bids tool.
A. How many marketers are promoting the Go back to and click on the "View Bids
same product(s) as you. Tool" half way down the page on the right
B. Which keywords generate the most hand side.
traffic. ntain Bikes, Parts and Much More Shop
C. Which keywords do not work and why. Performance Bike for mountain bikes,
t are the top bid prices for the best parts and accessories at low prices. Huge
keywords. selection of bikes from Giant and Jamis
The first job is to create a keyword and full line of components from Shimano,
list, this next part will explain how to Crank Brothers and more. (Advertiser's
build a free, basic keyword list. Go to Max Bid: $0.34)
Overture's Keyword Selector Tool. then d about Mountain Bikes at Compare
click on, 'keyword selector tool', which prices, brands, and more at .
is half way down the page on the right (Advertiser's Max Bid: $0.33)
side. ntain Bike Closeout Sale 1 day only,
In our example today we are going to use save up to 60% off premium MTB. Save over
'mountain bike' as our main keyword $2000. (Advertiser's Max Bid: $0.32)
search phrase. Above is a search for "mountain bike" -
Type 'mountain bike' in the, 'Get notice that the top bid on Yahoo is under
suggestions for:' box. $1.00 - that's pretty cheap considering
My results show up as ~ COUNT(the amount that a good mountain bike can cost
of searches last month) followed by the several hundred dollars. Allowing for the
KEYWORD SEARCH TERM, 1. 51280 ~ mountain cost of the physical product, you can see
bike 2. 3906 ~ trek mountain bike 3. 3354 that this is a very nice, lucrative,
~ specialized mountain bike 4. 2928 ~ under-priced bidding market.
mountain bike review 5. 2853 ~ mountain Repeat this process for all your
bike part 6. 2393 ~ rocky mountain bike keywords and check the top bid prices for
7. 2254 ~ mastering mountain bike skill. them. You are doing this to estimate how
This is only a small portion of the much you will have to pay, per click, to
actual list, which totals 100 search match / top your competition. In this
results. case, you'll see that most of the
For this exercise we will chose the top keywords have a bid price of under $1.00.
7 searches, but remember, you need to That's good news, but keep in mind that
create a huge keyword list of between 200 in AdWords you'll have a bit more
and 300. I will show you how to do this competition, so you can expect the top
in the next lesson. bid price in AdWords to be at least twice
Under the "count column", you'll see that much of Yahoo, and maybe more.
that there are lots of searches for the After we do our research, we should have
base term but also that there are focused a nice list of targeted, profitable
searches for smaller topics as well. keywords to start our AdWords campaign
Demand is not too strong, but we know with. Couple of interesting things you'll
that this is a high value product so we notice here: Despite being a reasonably
wait till we see bids and competition. expensive market (top of the range
It says there are 51,280 searches for mountain bikes can cost thousands of
the term "mountain bike" last month. You dollars), there's a low level of
can multiply that number by 3 to come up competition (bid prices are fairly low).
with roughly how many times that word was This will allow you to corner the market
searched for at . quite easily, IF you know how to sell to
Next... We'll copy the top 7 keywords in it.
a text file; we will need them for the People are as concerned with specific
next step. aspects of mountain bikes (off road,
Here's the list I've come up with so stunt bikes) as they are with the "how
far: to" aspect (ride better, faster, perform
- mountain bike tricks). This can work to our advantage,
- trek mountain bike as you'll see when we get to writing the
- specialized mountain bike ad.
- mountain bike review Now that we have our keyword list ready,
- mountain bike part we're ready to set up our Adwords
- rocky mountain bike account.
- mastering mountain bike skill






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