| Welcome to part 2 of my Google Adwords
| |
| | Now we want to find out what the top bid
|
| pay-per-click training article.
| |
| | prices are for these keywords.
|
| As you know by now, pay per click
| |
| | That is, how much money is your
|
| advertising is the only way to bring
| |
| | competition (i.e. other Google Adwords
|
| instant traffic to your website.
| |
| | advertisers) are willing to spend on this
|
| Google is very good at taking you
| |
| | niche to buy traffic. A high number is a
|
| through, step by step, the set up
| |
| | good indicator that your niche is
|
| procedure that you need before launching
| |
| | profitable, but on the other hand, if you
|
| your PPC campaign, but there are certain
| |
| | know for sure that a niche is profitable
|
| steps you need to take to insure a
| |
| | (like home theater systems, which sell
|
| successful campaign.
| |
| | for quite a lot of money), low bid prices
|
| Research
| |
| | can mean that this is a market that is
|
| This is one of, if not the most
| |
| | ripe for domination.
|
| important part of your PPC campaign. You
| |
| | One way to check bid prices is to use
|
| need to know,
| |
| | another Yahoo tool - the view bids tool.
|
| A. How many marketers are promoting the
| |
| | Go back to and click on the "View Bids
|
| same product(s) as you.
| |
| | Tool" half way down the page on the right
|
| B. Which keywords generate the most
| |
| | hand side.
|
| traffic.
| |
| | ntain Bikes, Parts and Much More Shop
|
| C. Which keywords do not work and why.
| |
| | Performance Bike for mountain bikes,
|
| t are the top bid prices for the best
| |
| | parts and accessories at low prices. Huge
|
| keywords.
| |
| | selection of bikes from Giant and Jamis
|
| The first job is to create a keyword
| |
| | and full line of components from Shimano,
|
| list, this next part will explain how to
| |
| | Crank Brothers and more. (Advertiser's
|
| build a free, basic keyword list. Go to
| |
| | Max Bid: $0.34)
|
| Overture's Keyword Selector Tool. then
| |
| | d about Mountain Bikes at Compare
|
| click on, 'keyword selector tool', which
| |
| | prices, brands, and more at .
|
| is half way down the page on the right
| |
| | (Advertiser's Max Bid: $0.33)
|
| side.
| |
| | ntain Bike Closeout Sale 1 day only,
|
| In our example today we are going to use
| |
| | save up to 60% off premium MTB. Save over
|
| 'mountain bike' as our main keyword
| |
| | $2000. (Advertiser's Max Bid: $0.32)
|
| search phrase.
| |
| | Above is a search for "mountain bike" -
|
| Type 'mountain bike' in the, 'Get
| |
| | notice that the top bid on Yahoo is under
|
| suggestions for:' box.
| |
| | $1.00 - that's pretty cheap considering
|
| My results show up as ~ COUNT(the amount
| |
| | that a good mountain bike can cost
|
| of searches last month) followed by the
| |
| | several hundred dollars. Allowing for the
|
| KEYWORD SEARCH TERM, 1. 51280 ~ mountain
| |
| | cost of the physical product, you can see
|
| bike 2. 3906 ~ trek mountain bike 3. 3354
| |
| | that this is a very nice, lucrative,
|
| ~ specialized mountain bike 4. 2928 ~
| |
| | under-priced bidding market.
|
| mountain bike review 5. 2853 ~ mountain
| |
| | Repeat this process for all your
|
| bike part 6. 2393 ~ rocky mountain bike
| |
| | keywords and check the top bid prices for
|
| 7. 2254 ~ mastering mountain bike skill.
| |
| | them. You are doing this to estimate how
|
| This is only a small portion of the
| |
| | much you will have to pay, per click, to
|
| actual list, which totals 100 search
| |
| | match / top your competition. In this
|
| results.
| |
| | case, you'll see that most of the
|
| For this exercise we will chose the top
| |
| | keywords have a bid price of under $1.00.
|
| 7 searches, but remember, you need to
| |
| | That's good news, but keep in mind that
|
| create a huge keyword list of between 200
| |
| | in AdWords you'll have a bit more
|
| and 300. I will show you how to do this
| |
| | competition, so you can expect the top
|
| in the next lesson.
| |
| | bid price in AdWords to be at least twice
|
| Under the "count column", you'll see
| |
| | that much of Yahoo, and maybe more.
|
| that there are lots of searches for the
| |
| | After we do our research, we should have
|
| base term but also that there are focused
| |
| | a nice list of targeted, profitable
|
| searches for smaller topics as well.
| |
| | keywords to start our AdWords campaign
|
| Demand is not too strong, but we know
| |
| | with. Couple of interesting things you'll
|
| that this is a high value product so we
| |
| | notice here: Despite being a reasonably
|
| wait till we see bids and competition.
| |
| | expensive market (top of the range
|
| It says there are 51,280 searches for
| |
| | mountain bikes can cost thousands of
|
| the term "mountain bike" last month. You
| |
| | dollars), there's a low level of
|
| can multiply that number by 3 to come up
| |
| | competition (bid prices are fairly low).
|
| with roughly how many times that word was
| |
| | This will allow you to corner the market
|
| searched for at .
| |
| | quite easily, IF you know how to sell to
|
| Next... We'll copy the top 7 keywords in
| |
| | it.
|
| a text file; we will need them for the
| |
| | People are as concerned with specific
|
| next step.
| |
| | aspects of mountain bikes (off road,
|
| Here's the list I've come up with so
| |
| | stunt bikes) as they are with the "how
|
| far:
| |
| | to" aspect (ride better, faster, perform
|
| - mountain bike
| |
| | tricks). This can work to our advantage,
|
| - trek mountain bike
| |
| | as you'll see when we get to writing the
|
| - specialized mountain bike
| |
| | ad.
|
| - mountain bike review
| |
| | Now that we have our keyword list ready,
|
| - mountain bike part
| |
| | we're ready to set up our Adwords
|
| - rocky mountain bike
| |
| | account.
|
| - mastering mountain bike skill
| |
| |
|
